Is Your Website ‘Marketing Ready’?
In the digital era, the value of a website to a business is almost immeasurable. It’s the storefront, the 24/7 sales representative, and, in most cases, the first point of contact for many clients.
With changing consumer behaviours and constant upgrades in new technology, it has become essential for businesses to have marketing ready websites right from the outset. It’s not enough just to have a basic website; you must harness its potential as a marketing tool tailored for growth.
So before we get started… What is a Marketing-Ready Website?
A marketing ready website is all about generating more leads and conversions by providing value and satisfaction to your customers. That means that the prospects from each stage of the buying cycle can be engaged with, nurtured, and converted to a sale right from the beginning. Having a website that looks good but does not benefit your business is like having a beautiful car with no engine, it’s not going to perform well.
To be an excellent marketing tool, an awesome marketing ready website should have the following elements:
1) The site design supports visible calls to action.
2) Landing pages have eye-catching offers.
3) It’s optimised for social media platforms to make sharing and engagement effortlessly easy.
The good news is that Mindsite Web Design can handle all the nitty-gritty of a marketing ready website. We do all the heavy lifting so you can be ready to make more conversions and bring in those sales.
So here are the top 3 reasons why you should aim for a marketing ready website.
1. It’s responsive across all devices
Gone are the days when potential buyers found your site through traditional desktop browsers. In fact, recent statistics have revealed that when shopping for services and products online, users are now using smartphones 50% more compared to laptops and PCs. For that reason, a website must be 100% responsive and compatible with Windows, iOS, and Android devices, if you want it to perform.
Our websites are fully optimised which means they can be viewed on all devices, so you never miss an opportunity to impress. It’s never been more important to have a responsive website that works well on all devices. The importance of responsive web design is that it offers the best browsing experience. Basically, your website will look great and work well on desktop, laptop, tablet, and mobile.
2. It’s Easy To Navigate
This is essential for a successful website. If your website visitor can’t find what they are looking for in a few clicks, they will simply find another website. We are time-poor, and our attention spans are getting shorter. It needs to be as easy as possible to find a product, valuable information, or your contact details. Of course, an easy-to-navigate website will attract more traffic, leading to more conversions. By having easy to understand content laid out in a user-friendly way, you’re telling search engines that your website gives the user the answer to their questions.
We ensure your visitors can easily navigate your website so they spend more time on your website which can lead to an increase in conversions. The easier your site is to use, the more likely the visitor will take action, add to cart, get in touch and have an enjoyable user experience. When this happens, search engines learn that your site is easy to use and relevant, increasing your chances of ranking higher in results.
3. It’s Built for Success
From launch, a marketing ready website is integrated with lots of marketing tools that’ll take your email, social media, and SEO marketing to a whole new and exciting level. With on-page SEO, for example, your website is prepped to rank higher on leading search engines, making it easier for potential clients to find you. With data gathering and tracking tools infused into the site, you can easily tailor your content and products for better conversions.
Mindsite Web Services can help you with all of these elements. We create easy-to-use websites. We will get to know your business in detail so that we can design your website around your requirements and the needs of your clients. We will work closely with you to ensure your website makes a great first impression and creates lead and conversions.
Get in touch with us today to start your project!