Case study
The new Bare Bones Beauty website captures the brand's raw authenticity and handcrafted roots, combining storytelling, eCommerce clarity, and customer trust to present a clean, high performing digital storefront.
What we did
Shop, About and Wholesale each given their own clear path through the store.
Design a modern, purpose driven website that reflects Bare Bones Beauty's passion for natural skincare and real results. The goal was to strengthen brand storytelling, support both retail and wholesale sales, and provide a smooth, transparent user experience aligned with the company's values of simplicity and authenticity.
This Shopify website was refined and navigation was simplified to prioritise the key journeys of Shop, About and Wholesale, while maintaining an earthy, minimal aesthetic. The About page highlights the founders' story, showcasing their craftsmanship, expertise, and drive for natural skincare innovation. We enhanced SEO with structured metadata, optimised content, and product driven keywords. Wholesale engagement was streamlined through clear calls to action and an intuitive partner application form, supported by responsive design and fast performance.
The redesigned Bare Bones Beauty site delivers a professional yet authentic brand presence. Customers experience a refined eCommerce journey with clear access to products, education, and support. Wholesale partners can now connect seamlessly through the integrated application form, and the overall structure supports continued SEO growth and brand expansion.
Reviews
Real reviews from business owners across Sydney and Australia wide. Every one of them is verified and public, read as many as you like.
★★★★★
from 100+ verified Google reviews
A stockist and a first time customer want completely different things from the same store. Send us your shop and we will show you where the two journeys collide, and what is worth splitting out.
Rated 5.0 from 100+ Google reviews. No lock in contracts, ever.
