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eCommerce website design

MindSite designs and builds online stores on WordPress and WooCommerce for Australian businesses, so you own your store outright instead of paying monthly platform licence fees. Stores start at $2,000, quoted as a fixed scope after a short discovery call. We set up Stripe, PayPal and Afterpay, shipping zones and tax rules to match how you already trade, and we can move an existing store across in phases to protect your traffic and data. We look after it once it is live.

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★
5.0 ★★★★★

Rated 5.0 from 100+ verified Google reviews by the businesses we build for

Why choose us

Online stores built for business success.

We plan, design and launch a high performing ecommerce website tailored to your brand, products and customers. No off the shelf templates or site builders. Ideal for retailers and wholesalers ready to grow an online store that is fast, secure and designed for sales.

Successful ecommerce starts with understanding your customer journey. We map the stages from discovery to repeat purchase, prioritising site navigation, on page clarity and persuasive messaging. Every choice, from button copy to payment options, supports a smooth checkout.

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Online fashion store designed by MindSite shown on a laptop
1

Built on WordPress and WooCommerce

Flexible, reliable and scalable, with no licence lock in and full ownership of your store.

2

Stripe, PayPal and Afterpay

Payment gateways, shipping zones and tax rules configured to match how you actually trade.

3

Migration from your current platform

We can enhance your existing setup or plan a phased migration without losing traffic or data.

4

Looked after after launch

Updates, security and support from the same team, so your store keeps running smoothly.

What you get

What you get with our ecommerce solutions.

Everything a store needs to take orders reliably and keep customers coming back, handled by one team from discovery through to launch and beyond.

01 01 Conversion focused product page icon

Product pages that convert

Homepage and product page patterns proven to sell: clear imagery, honest detail, visible pricing and an obvious next step.

02 02 Streamlined online store checkout icon

Checkout clarity, fewer drops

We build confidence where it matters most. Fewer fields, clear shipping costs and trusted payment options at the point of purchase.

03 03 Clear customer path to purchase icon

Clear paths to purchase

Information architecture that takes people from discovery to checkout without dead ends, guesswork or endless scrolling.

04 04 Integrations and payments icon

Integrations and payments

Stripe, PayPal, Afterpay, shipping zones and more, set up to fit your operations rather than forcing you to change them.

05 05 Ecommerce search engine optimisation icon

Optimised for search engines

Category and product pages structured so Google can crawl and rank them, with speed and schema built in from day one.

06 06 Online store security and reliability icon

Security and reliability

Updates, backups, monitoring and compliance handled so your store stays open and your customer data stays safe.

Our process

A process built to scale with you.

From first conversation to a store that keeps growing, you will always know what is happening and what comes next.

01

Discovery and planning

We map your catalogue, customers and operations, then plan the store structure around how people actually buy from you.

02

Tailored to your brand

Your store is designed around your brand and products, not squeezed into a stock theme that every other retailer is running.

03

Design and development

We build on WordPress and WooCommerce, wiring up payments, shipping and tax so everything works the way you trade.

04

Launch and support

We test properly, launch carefully and stay on hand afterwards. Ongoing maintenance keeps the store updated and secure.

05

Optimised for search engines

Product and category pages are built to be found, so your store can earn organic traffic rather than relying on ads alone.

06

Scalable growth solutions

As your range and order volume grow, we extend the store with you rather than forcing a rebuild every couple of years.

Selected work

Built here. Selling every day.

Every site below was designed, built and is still looked after by us. Hover over one to scroll through the page.

Bare Bones Beauty website designed by MindSite

Bare Bones Beauty

Website design, WordPress development

Feel The Label website designed by MindSite

Feel The Label

Website design, WordPress development

The Skylight Shop website designed by MindSite

The Skylight Shop

Website design, WordPress development

The Shed Cafe website designed by MindSite

The Shed Cafe

Website design, WordPress development

Dan Marsalek website designed by MindSite

Dan Marsalek

Website design, WordPress development

Beaches Creative Kitchens website designed by MindSite

Beaches Creative Kitchens

Website design, WordPress development

See all our work

Our difference

Why retailers choose us.

Plenty of agencies will stand up a store. Here is what working with MindSite actually looks like by comparison.

What you get

With MindSite

Typical agency

Platform

WordPress and WooCommerce, owned outright by you

A closed platform with monthly licence fees

The store design

Designed around your products and your customers

An off the shelf theme with your logo dropped in

Payments and shipping

Configured to match how you already trade

Default settings you are expected to work around

Search visibility

Product and category SEO built in from day one

Added later as a separate paid project

Moving your existing store

Phased migration that protects traffic and data

A hard cutover and hope for the best

After launch

Updates, security and support from the same team

Silence until the next invoice

Platform guidance

Choose the right foundation for your store.

We will tell you honestly whether your current platform is worth keeping. Sometimes the answer is to improve what you have rather than start again.

Keep and improve

When your current platform still fits

If your existing setup is working and your team knows it, we can enhance and extend it rather than pushing a rebuild you do not need. We optimise what is there, fix what is holding it back and add the functionality you are missing, without sacrificing quality.

Phased migration

When it is time to move

When licence costs, performance or restrictions start holding you back, we plan a phased migration to WordPress and WooCommerce. Products, customers and content come across in a controlled sequence designed to protect your existing traffic and rankings.

We will always recommend the right foundation for your business, whether that means staying where you are or moving to something you own outright.

Under the hood

The detail that turns browsers into buyers.

Selling online is won in the small decisions. This is the work that sits behind a store that performs.

Homepage and product page patterns that convert

We use proven layout patterns rather than guesswork. Product imagery that shows what people need to see, specifications where buyers look for them, pricing and availability stated plainly, and a single obvious action on every screen.

Category pages are structured so people can filter and compare quickly, which is what separates a store people browse from a store people buy from.

Checkout clarity and fewer drop offs

Most abandoned carts are caused by uncertainty rather than price. We remove unnecessary fields, surface shipping costs early, and put recognisable payment options in front of people at the moment they decide.

Stripe, PayPal and Afterpay are configured alongside your shipping zones and tax rules, so what the customer sees matches what you actually charge.

Information architecture and content

We map the journey from discovery to repeat purchase and build navigation around it. Clear paths, sensible category naming and internal linking that helps both customers and search engines understand your range.

Content, imagery and brand storytelling then give people a reason to choose you over the cheapest result they can find.

Performance, security and reliability

A slow store costs sales before anyone reaches the cart. We build lean, optimise imagery and keep pages fast on mobile connections, alongside accessibility and UX best practice.

Security, compliance and reliability are handled on an ongoing basis, because a store that is down or compromised is not just an inconvenience, it is lost revenue.

Platform choice

WooCommerce, Shopify or a custom build?

The platform decides what your store costs to run, how far you can take it, and who owns it. Here is the honest version.

WooCommerce

What we build on. Your store sits inside your own WordPress site, so there is no platform licence to keep paying and no limit on how the product pages, pricing rules or content are put together. It needs proper hosting and ongoing maintenance, which is the trade for owning it.

Shopify

Quick to launch and maintained for you, with a monthly fee and, on some plans, a cut of each sale. It suits a straightforward catalogue where speed to market matters more than control. Custom logic and deep content work get harder as you grow, and leaving later means another migration.

A custom ecommerce platform

Rarely the right answer for an Australian small business. It makes sense when the selling logic is genuinely unusual, or when an existing system has to drive the store. For everything else it costs more to build and more to keep alive.

We build on WordPress and WooCommerce. If your situation points at Shopify, we will tell you that on the first call rather than sell you a build you do not need.

What it costs

What an online store costs in Australia.

Online stores start at $2,000. Past that, nobody can quote an ecommerce website design project from a price list, because two stores with the same number of products can be weeks apart in work. What we can do is tell you what moves the number, quote the whole scope in writing, and hold that price unless you change what you asked for.

Ongoing costs are separate and worth knowing before you start: hosting, a care plan if you want us looking after the store, your domain, payment gateway fees on each sale, and any paid extension your setup needs. We list those in the quote so the running cost is not a surprise three months in.

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1

Catalogue size and variants

Twenty products with two sizes each is a different job to two thousand with colour, size and bundle pricing.

2

Migration

Moving products, customers, orders and URLs from an existing store is usually the largest single piece of work.

3

Integrations

Accounting, inventory, shipping and email platforms each need connecting and testing against real orders.

4

Custom functionality

Wholesale pricing, subscriptions, bookings or trade accounts are build work, not a setting you switch on.

Found, not just built

Products that search engines and AI assistants can read.

A store that no one finds is a warehouse with the lights off. Product and category pages ship with clean structure, correct headings, product schema, fast pages on mobile data and text that is not trapped inside images, so Google can index what you sell and the AI assistants people now ask can quote it accurately.

That is the same work behind the shipping, returns and sizing pages nobody enjoys writing. They answer the questions that stop a purchase, and they are exactly what an answer engine reaches for when someone asks whether a store delivers to their suburb.

See how we handle search →
1

Product schema

Structured data on products and categories that matches what is actually on the page, never faked reviews or prices.

2

A structure that makes sense

Categories, filters and URLs built so a crawler and a customer can both find the third variation of a product.

3

Speed where it counts

Compressed imagery and caching, because a slow product page costs sales before it costs rankings.

4

The policy pages

Shipping, returns and contact details written plainly, which is what both buyers and answer engines check before trusting a store.

Thinking about moving your store?

Send us your current store and we will tell you honestly whether it is worth migrating, improving or leaving alone. No pressure either way.

Ask about migration → See our work

Reviews

Rated 5.0 on Google.

Real reviews from business owners across Sydney and Australia wide. Every one of them is verified and public, read as many as you like.

5.0

★★★★★
from 100+ verified Google reviews

Straight answers

Ecommerce questions, answered.

The questions retailers ask us most often before starting a new store.

What platforms do you build on?

WordPress and WooCommerce. It is flexible, reliable and scalable, and it means you own your store outright rather than renting it through monthly platform licence fees.

Can you work with our current platform?

Yes. We can enhance your existing setup or plan a phased migration. If you prefer staying with familiar tools, we will optimise and extend them without sacrificing quality.

Do you handle payment and shipping integrations?

Yes. We can set up Stripe, PayPal, Afterpay, shipping zones and more, configured to match the way your business already trades.

How long does an ecommerce build take?

Standard websites usually take 4 to 6 weeks. Online stores often take longer because of catalogue size, payments, shipping and integrations, so you get a clear timeline in writing after discovery and an update at each milestone.

Do I need ongoing maintenance?

We recommend it. Maintenance keeps your store updated, secure and running smoothly, which matters more for ecommerce than for a standard site because downtime directly costs you orders.

Will my products be found on Google?

Product and category pages are optimised for search engines as part of the build, with clean structure, schema and fast load times. If you want to compete harder for commercial terms, we also run ongoing SEO and Google Ads.

How much does an ecommerce website cost?

Online stores start at $2,000. Above that the price depends on your catalogue, payments, shipping and integrations, so we quote after a short scoping call. You get one fixed price up front, and it does not change unless the scope does.

Who owns the store once it is built?

You do. Your store runs on WordPress and WooCommerce, so there is no platform licence to keep paying. The domain, hosting, design and content all belong to you, and you can take everything with you if you ever move on.

Can you move our store from Shopify or another platform?

Yes. We plan a phased migration to WordPress and WooCommerce, bringing products, customers and content across in a controlled sequence designed to protect your traffic and rankings. If your current platform is still working for you, we will tell you and improve it instead.

Will my store be accessible?

Yes. Accessibility is built in by default, in line with WCAG 2.1 guidelines, along with fast pages on mobile connections.

Start here

Tell us about your project.

Three quick steps, under a minute. We come back to you with straight answers, clear pricing and a plan you can keep whether you go ahead or not.

  • ✓ Replied to by a real person, not a bot
  • ✓ Clear fixed pricing before you commit
  • ✓ Rated 5.0 from 100+ Google reviews
Free store review

Find out why your store is not selling.

Send us your store and we will walk through the product pages and checkout, then tell you the three changes most likely to lift orders. Yours to keep whether you work with us or not.

Get my free store review Web design services

Rated 5.0 from 100+ Google reviews. No lock in contracts, ever.