What we did
Everything a first booking needs to settle.
Which treatment, who is delivering it, whether the health fund covers it, and how quickly the time is confirmed.
01
Objective
A solo practice opens with nothing behind it. No reviews, no history, no reason for someone in Quakers Hill to pick it over the clinic they already know. The site had to carry credibility the practice had not yet had time to earn, and carry it before a visitor decided to keep scrolling.
02
Approach
Each of the seven treatments got its own page, from remedial and sports through to pregnancy, seated, and head, neck and shoulders, so a visitor can work out what they need instead of guessing. Michelle's accreditation and approach sit up front, health fund rebates through HICAPS are stated plainly, and booking confirms instantly rather than promising a call back. Local SEO targets Quakers Hill, Schofields and the surrounding Western Sydney suburbs.
03
Outcome
Bookings come through the site. People arrive having already chosen their treatment, checked that their fund is covered and confirmed a time without a phone call. A one therapist practice reads as established rather than brand new, which was the whole point of building it this way.