Case study
Dr Jenny Cook is a fertility specialist, gynaecologist and advanced laparoscopic surgeon practising in Bondi Junction. Patients arriving at a fertility practice are usually anxious and already deep into their own research, so the site had to set out her expertise plainly, make a first appointment easy to book, and read as calm rather than clinical.
What we did
Service pages and patient education arranged around the booking, not after it.
Patients researching fertility care are usually some way into a difficult process before they reach a specialist. Dr Cook needed her credentials and the scope of her practice stated clearly, patient education that answered the questions people actually arrive with, and a booking path that did not add another obstacle to a stressful week.
We rebuilt the website with a calm, clinical design focused on user comfort and trust. Using WordPress, we implemented clear service pages, structured content for patient education, and an optimised layout for appointment bookings. The new site architecture supports both usability and SEO performance while enabling easy content management for ongoing updates and growth.
The new website reflects Dr Cook's professionalism and care, significantly improving the user experience and search visibility. Patients can now easily find relevant information, book appointments, and understand her expertise. The site continues to perform strongly with regular management, content optimisation, and technical monitoring handled by MindSite.
Reviews
Real reviews from business owners across Sydney and Australia wide. Every one of them is verified and public, read as many as you like.
★★★★★
from 100+ verified Google reviews
For sensitive appointments people read the whole site before they ever pick up the phone. Send us your address and we will tell you which questions a first time patient is still carrying by the time they reach your booking button.
Rated 5.0 from 100+ Google reviews. No lock in contracts, ever.
