Skip to main content
(02) 9161 1696 Get a free quote →Quote

Home › Projects › Feel The Label

Feel The Label

Case study

Premium haircare, backed by the detail.

The new Feel The Label website elevates a premium haircare brand with a clear story, refined presentation, and an engaging shopping experience, empowering customers to express their individuality with confidence.

  • Project Website design and eCommerce management
  • Sector Beauty and eCommerce
  • Location Sydney, NSW

What we did

The work behind the finished site.

Quality assurance, returns and sustainability notes placed where shoppers actually look.

  • Web design
  • eCommerce UX
  • Content strategy
  • Technical SEO
  • Performance optimisation
  • Policy and support architecture
  • Sustainability messaging integration
  • Website management
01

Objective

Create a contemporary, conversion focused website that communicates Feel The Label's commitment to quality and sophistication. The goals were to showcase premium hair products, highlight quality assurance and sustainability, and provide a seamless, customer centred buying journey with clear support and policies.

02

Approach

We structured the site around brand storytelling and product discoverability. The navigation prioritises the core journeys of Shop, About and Support, while the About page anchors the brand's purpose of celebrating natural beauty and individuality. Product pages emphasise durability, softness and style, supported by clear specifications and care guidance. We embedded trust signals throughout: a prominent Quality Assurance message, customer first support covering FAQ, returns and contact, and sustainability notes such as recyclable packaging. Technical optimisation focused on fast load times, accessibility best practice, and search visibility for category and product terms.

03

Outcome

The site presents a polished and trustworthy brand experience that balances style with substance. Customers can quickly explore the range, understand the quality standards, and access helpful support. Sustainability messaging is integrated without friction, and the platform is structured for ongoing content updates and growth.

Reviews

Rated 5.0 on Google.

Real reviews from business owners across Sydney and Australia wide. Every one of them is verified and public, read as many as you like.

5.0

★★★★★
from 100+ verified Google reviews

Free product page trust check

Does your product page answer the question that stops the sale?

Ingredients, returns, care, packaging. Premium brands lose carts on the one detail a shopper cannot find. Send us a single product page and we will list every question it leaves unanswered.

Check one product page eCommerce design

Rated 5.0 from 100+ Google reviews. No lock in contracts, ever.