01
Objective
Make an unusual technical product land with someone who is not technical. On device memory and bring your own model key are the whole point of grAIm and also the parts most likely to lose a visitor, so the site had to make the idea click before it asked for anything.
02
Approach
We led with the claim rather than a feature list. Four numbers sit across the top of the page: all memory stays on the device, five or more providers plus local models, no middleman markup, no conversations reaching their servers. Setup is then reduced to three steps, create, connect and talk, so the commitment looks as small as it actually is. The site was built on WordPress, kept dark to suit the product, and tuned so a page carrying full bleed artwork still loads fast enough to hold a first time visitor.
03
Outcome
Beta signups are coming in. Visitors who arrive with no idea what on device memory means reach the form understanding why it matters to them, and there is one clear route to the Android beta from every part of the page.