01
Objective
Launch Interiors by DMJ online with a first presence that matches the standard of the interiors themselves. For a design studio the site is part of the portfolio, so restraint and finish mattered as much as structure.
02
Approach
We built the site on WordPress and gave each of the four service lines its own route through the site: residential, commercial, display homes and property presentation. The studio's approach is set out as four clear ideas rather than a wall of text, and the portfolio is given room to carry the argument on its own. Layouts were kept quiet so the photography leads, and the build was optimised so a page that is almost entirely large imagery still loads quickly.
03
Outcome
The studio now has a credible brand presence that sits at the level of the work it produces. Residential clients, commercial clients and the developers and builders who commission display home styling each have a path through the same site, and enquiries arrive from people who have already seen the standard of the projects.