You may be wondering why you haven’t gotten any new clients in a while, maybe you are just starting out your new business and are trying to reach your targeted audience or maybe you are always trying to find new ways to branch out to grow your business. Either way, it is always helpful to understand many different ways to reach new clients and how the online world works. In this blog, we will go through 5 easy ways you can reach new clients!
Website
The most important step is to have a website. This is because your website is like your storefront, it shows your clients who you are and what you do and can usually either make or break a sale. Now, this step isn’t just about having a website but it’s also about ensuring that the website is user-friendly and responsive across all devices. This means your clients can go to your website on a mobile, tablet or computer and all the functions of the website work properly, there are no broken links and you have good speed time so your clients are sitting around waiting for your website to load. Once you have done these steps and ensured your website is working perfectly and looks inviting to the public you can move on to step 2. If you would like more information about a website click here.
Getting Reviews
Now, this may be difficult at first but this step is what puts the trust in your business from people who may be wondering who you are. Reviews not only show potential clients what’s good about your store but also helps you on Google. This is because Google recognises reviews and can often put your page closer to the front because of them. Now it’s not just about getting the reviews but also about responding to them. No matter what the review may say, you should always respond in a respectful and kind way. This will also help you will Google and potential clients will also see that you are being active with your clients. This will make them feel more confident when shopping with your store.
Google Business Profile
Not only does Google recognise reviews but there’s a whole system you can be a part of and learn so that you can reach more clients. Having a Google Business Profile can put your business front and centre. It can help you reach your target audience without all that extra hard work. There are certain things that you can do to rank higher on Google which means you will reach more potential clients. First, you must list all your business’ important information like your address, phone number, website and hours of operation. The next step would be keeping an online presence with Google, this includes making frequent posts to your Google business! Not only will this help with rankings but your business will also show up on google maps and will increase your visibility in the search results. If you would like to know more about a Google Business Profile click here.
Social Media
Social media has come a long way in the last couple of years, this is especially true for businesses. Think about it, a free platform to advertise your products and what you do. How amazing is that! To make the most out of your online presence there are certain things you must do. First, you should become a part of all the right groups. Ask your friends and family to support you by sharing your pages, liking and engaging with your posts. Social media platforms can recognise this and will start showing your posts to other people and even for longer periods of time. Next, you need to take good quality original images. This puts a personal feel on your products, you want your potential clients to connect with your photos, understand your photos and want to start knowing more about what you sell or do. The same goes for the content you write, make sure it is original and unique! The most important part is to post often, the social media algorithm will notice and show your posts more often and to more people and then engage with people in the comments, make sure to comment back! Making a connection with your potential clients will help them feel confident in buying from you or booking your services. If you would like more information about content writing click here.
Giveaway
Now that you have an online presence and you are starting to get some more followers it’s time to do a giveaway or a competition. This will encourage potential clients to get involved and engage with your business. One thing you should get potential clients to do is to share the posts! This will mean it reaches more people that may want to try the giveaway too. The more people who join the giveaway, the more likely your business would have reached a larger number of people so make it worthwhile for people to join. You could also get everyone to join your mailing list so that even if they don’t purchase anything from you, your business will continue popping up in their e-mails until they unsubscribe. This means that your business can regularly be in the back of their mind long after the giveaway has ended. For more information about a mailing list click here.
Now that we have gone through 5 easy ways to reach new clients, you can start making these small steps to building your business and expanding. If you would like more help to grow your business or you are unsure of how to start, contact us and we will be sure to help you reach those new clients you’ve been looking for!