I’m sure you’ve heard the age-old saying “if a tree falls in the woods and nobody is around to hear it, does it make a sound?” Well, if your business doesn’t have an online presence in today’s digital world, will anyone know that it exists? It seems like common sense – but many companies are just now starting to realise how important this is. This blog post will teach you how to build a strong online presence for your company!
Step 1: Build a Stunning Website
No matter what industry you are in, you need a website. That’s where Mindsite Web Services will start. We understand what features different types of businesses need on their websites and have experience in designing sites for those industries specifically. This will make sure that the final product looks polished enough to represent your business well and gets picked up by search engines. Nowadays your website must look great no matter what device it’s being viewed on. We will ensure your website looks good on all devices and our graphic designer and content writers will make sure it is modern, easy to navigate and easy to understand.
Step 2: Establish a Social Media Presence
Social media is now one of the most important tools for any business. It provides a platform to connect with potential and current customers, so it’s worth investing some time in establishing your presence on social channels like Facebook, Instagram and Twitter.
But simply posting to social media isn’t enough. You must create a strategy to encourage engagement. This means that you should post content that will be engaging to your audience. There are many types of engagement, but the most important is when someone comments on or likes a post. This shows interest and can lead to further connections with potential customers through retweets, direct messages or replies.
So what does this look like in practice? One tactic would be posting infographics about interesting facts relating to your industry as well as articles from reputable sources related to your business area – these posts tend have great engagement rates. Hiring Mindsite Web Services, a trusted Sydney based agency, will help you navigate all social media platforms and get you and your business social media recognition and help build your brand image.
And don’t forget about your Google Business Profile. A free and easy-to-use tool to manage your online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, we can help you verify your business and edit your business information. It’s a powerful tool that many businesses underestimate or are not even aware exists. You showcase your services, reviews and post valuable content for potential clients. It’s another opportunity to get in front of those who are already interested in your products or services.
Step 3: SEO
SEO stands for Search Engine Optimisation. Simply put, SEO is a strategic marketing process to make your website visible on the internet. It’s all about how high you rank for specific search terms and phrases that people are looking for in Google or other search engines like Bing. There are many ways to get ranked higher than others and here at Mindsite Web Services, we have experience helping a range of industries rank favourably in search engines.
Step 4: Build a mailing list
One of the top ways to build your online presence is to create and grow an email list. It’s an easy way to get in front of new potential customers and keep them engaged. There are many ways you can build your list including, creating competitions that ask for email addresses as part of the entry process. Offer an incentive like a discount in exchange for an email address. Offer a free guide, e-book or some valuable information sent to their inbox. This will then allow you to keep in contact with those potential customers and offer them your products or services.
The most important thing is to make sure the information you are asking of people signing up for your email list aligns with their needs and interests so that they will be likely to open it. You want this to be a good experience for both parties, not something spammy!
Email marketing is a fantastic way to keep in the forefront of peoples minds. You can set up a free account on Mailchimp or a similar service. We can create engaging newsletters that reflect your brand, showcase products or services and entice the reader to take action. Our content writer and graphic designer work together to create memorable and effective marketing emails your recipients will rave about.
In the age of digital marketing, it is more important than ever to have a strong online presence. Your business needs to be seen in search results and on social media for customers to find you – but how can you do this while still managing your day-to-day operations? Mindsite Web Services can take all of your online tasks off your hands so you can focus on running your business.