Pages that match your capability
One page per thing you actually do, written so a builder or a fleet manager can tell in ten seconds whether you handle their job. Responsive websites throughout, because most of them are reading on a phone in a ute.
Why it matters here
Web design for a working local economy.
Fairfield is a genuine local economy rather than a commuter suburb. A busy retail and food centre, an industrial belt running out towards Wetherill Park, and a large population that shops, eats and hires locally. Most businesses here serve people who live within a few kilometres.
That means the search is short range and decisive. Someone wants a mechanic, a dentist, a plumber or dinner, they search, they scan the first few results and they ring. There is very little browsing and almost no brand loyalty at that moment.
So the site has to win the scan. What you do stated in plain words, hours that are correct, price ranges if you can give them, real photographs, and a number that never leaves the screen.
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