Pages that match your capability
One page per thing you actually do, written so a builder or a fleet manager can tell in ten seconds whether you handle their job. Responsive websites throughout, because most of them are reading on a phone in a ute.
Why it matters here
Web design for a suburb that still actually makes things.
Matraville is two suburbs in one. There is the residential side around Bunnerong Road, and then there is the working side: yards, workshops, panel shops, fabricators, plumbing and electrical outfits, and suppliers feeding the industrial belt down towards Port Botany.
The businesses on the working side almost never lose a job on price. They lose it because a buyer searching for a specific capability at four in the afternoon could not tell from the website whether they handle it, so they rang the next one down.
Our website design work here starts from what the buyer types. One page per capability, written so a builder, a fleet manager or a procurement officer can tell in ten seconds whether you are the right call.
The other thing about this end of the Eastern Suburbs is the mix of who is calling. The same workshop might take a job from a homeowner in Maroubra in the morning and a contract from a site down at the port in the afternoon, and those two people need completely different information from the same website.
Nearly every trade site we take over has the same fault: a services page that lists nine things in three words each. Nobody rings off that. What gets the call is a page that names the material, the machine or the standard, with a photograph of the finished job next to it.
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