Built to be scanned, not read
An Alexandria customer gives you about ten seconds. Do you carry the thing, are you open, and where exactly is the entrance. Responsive websites as standard, because that check happens on a phone in a car or on a site.
Why it matters here
Web design for a suburb of showrooms and old warehouses.
Alexandria has changed from pure industry into something more mixed. Old warehouses along Botany Road and Bourke Street now hold design showrooms, tile and stone suppliers, joinery, lighting, studios and trade counters, alongside the businesses that never left.
Almost nobody here gets walk past trade. Every customer either searched for a specific product or is checking hours and parking before driving over, and both need answering inside ten seconds.
Our website design work here is built for that. Plain, fast, specific about what you actually carry, and completely unambiguous about hours, access and where to park.
There is a second audience worth separating. A specifier or a builder searching Alexandria is looking for trade terms, lead times and account handling, while a homeowner is looking for a showroom they can visit on a Saturday. Those are different pages, not one averaged page.
Access is a real commercial issue here and most sites ignore it. Between the one way streets, the light rail works and the parking, telling people exactly how to get in is not boilerplate, it is the difference between a sale and a customer who gave up.
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