Why it matters here
Web design for a suburb that judges design.
Surry Hills is full of people who do this for a living. Agencies, studios, photographers, architects, restaurateurs who have been art directed within an inch of their lives. It is also dense, competitive and walked rather than driven, so a hospitality or retail business here lives or dies on the two hundred metres around it.
That raises the bar in a specific way. A site here cannot just function, it has to look like it belongs. At the same time it has to load in a second on a phone held by someone standing on Crown Street deciding where to eat, which is the opposite pressure to a beautiful slow portfolio site.
So the work here is restraint plus speed. Strong typography, real photography, almost no decoration, and the booking or menu never more than one tap away.
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