Why it matters here
Web design for a suburb of warehouses and destination retail.
Tempe is mostly commercial. Between the airport, the Princes Highway and the industrial land along the Cooks River sit warehouses, trade suppliers, automotive, large format retail and a run of businesses people drive to deliberately rather than stumble across.
Which makes the website job unusually clear cut. Nobody is walking past. Every customer either searched for a specific thing or is checking your hours and address before getting in the car, and both need answering in seconds.
Our website design work here is built for that. Plain, fast, specific about what you stock or handle, and completely unambiguous about hours, access and parking.
Access is a genuine commercial issue in Tempe and most sites ignore it. Between the highway, the airport traffic and the one way approaches, telling people exactly how to get in and where to park is not boilerplate, it is the difference between a sale and a customer who gave up two streets away.
The other pattern here is a supplier whose site has not kept pace with the stock. New lines, wider capability, and a website still describing the business as it was three years ago. That is a copy problem, and far cheaper to fix than a rebuild.
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